Digital signage displays are a great way to convey information graphically. They also communicate real-time content and are more efficient than printed material.
Consider size, resolution, and brightness when choosing your digital signage display. These factors will impact your signage’s visual appeal and clarity. For example, a massive screen may look awkward and out of place on a smaller wall.
Size
Digital signage displays come in various shapes, sizes, and types. From computer monitors, television screens, LED screens, and touchscreens to massive video walls and more, there are plenty of options for business digital signage. Professional display screens are often brighter than consumer TVs, and many are built to be viewed from more angles than the typical domestic screen.
Whether it’s a wayfinding screen in the conference zone of a hotel or a restaurant menu board in the canteen, business digital signage is easy to set up and scaleable for all kinds of contexts. Combined with internal communications software like Office 365 or Yammer, it can also be a powerful way to streamline visual communication and encourage productive discussions.
A well-chosen digital sign can grab the audience’s attention and make your brand stand out. It can also lift the mood and boost productivity, particularly useful in gyms, health and wellness establishments, or open offices. Using content featuring inspirational quotes on your digital signs can help you achieve this. You can also fine-tune the look and feel of your digital signage hardware with a device management platform.
Resolution
The quantity of pixels on each screen is a digital signage display’s resolution. The visual quality will improve with increasing resolution. Choosing a high-resolution screen for your business is essential, as it will ensure your content is straightforward.
Choosing a digital sign with a good pixel pitch is also essential. The distance between each pixel is known as pixel pitch in vertical and horizontal directions. A larger pixel pitch will create a more detailed image, but it may be optional for your application.
Commercial displays are much brighter than consumer TV screens, which can help them be more eye-catching and engaging for your audience. Additionally, digital signs can be designed to include a call to action, which can help drive more business to your company. Using the correct text can make a big difference in the effectiveness of your calls to action, so it is essential to try out different words and formats before selecting one.
Brightness
Digital signage displays are designed to attract and engage audiences. They can show promotional content, broadcast videos, and even play games to keep customers entertained while waiting for service. They can also be used to communicate important information and messages.
One of the critical features of a digital signage display is its brightness. While consumer TVs have a limited luminosity, digital signage screens are designed to be visible in all environments. They are often brighter than the ambient light in a location. This makes them an excellent choice for outdoor or indoor use.
LG has a variety of high-brightness digital signage displays to suit all business needs. These include traditional, video wall, interactive, and quick models. They are available in various sizes and can be placed in multiple locations, including retail stores, public spaces, and museums. They are easy to operate and come with a 3-year warranty. They are a wise option for companies trying to cut expenses because they use less energy than conventional screens.
Contrast
Contrast refers to the difference between an image’s lightest and darkest areas. It’s an important consideration when choosing a digital signage display, particularly for use in direct sunlight. The brightness of your digital signage screen should be high enough to prevent glare and maintain a good contrast ratio.
Digital signage displays can be passive or interactive. Passive digital signs can deliver pre-programmed content that changes over time, such as a scrolling menu board at a restaurant. Interactive digital signage hardware is more common, allowing viewers to touch the screen to interact with the displayed content. This can be anything from accessing information to making a purchase.
Digital signage is a valuable tool for staff and customer communications. It is more cost-effective than traditional messaging and can be easily updated to reflect current events or sales. It also helps to reduce paper usage and can enhance a company’s environmental sustainability initiatives. For example, restaurants can replace their paper menus with digital signage, and auto repair shops or salons can showcase inspirational quotes on a digital window display to boost productivity.
Orientation
The orientation of your digital signage display can significantly impact its effectiveness. While landscape displays are the most common because of their versatility and familiarity, portrait screens can offer unique advantages for specific business needs.
For instance, a portrait screen is well-suited for displaying video content and accommodating multiple users. It can showcase company culture and provide employees with up-to-date information about their roles and responsibilities. In addition, it can be used to promote employee recognition programs and rewards initiatives.
Proper digital signage is more effective than traditional signs because it can catch the eye of customers at a distance and engage them with dynamic visual content. It can also deliver the most relevant information at a glance and help businesses connect with their audience. However, digital signs must be managed to ensure that they provide value and do not turn people away. This requires dedicated resources and an understanding of what drives customer behavior. It also means experimenting with different messages to find the most effective ones.