Today, in this social network, there are several formats for advertising. You can use photos, videos, carousel galleries, and more as advertisements. However, the most effective format is considered to be video: it’s dynamic and can convey more useful information. Today, let’s talk about how to create a video for such a promo campaign using a TikTok editing app, which application can assist you in this, and the rules that your video should adhere to.
How to Create a Video: The Best App for Editing Advertising Clips
Running advertising campaigns may be necessary for anyone, and not everyone who needs to create ads knows how to edit videos and make them attractive. Fortunately, there are user-friendly applications that are suitable for everyone due to their easy navigation and a sufficient set of editing functions. One such application is the TikTok video editor called VJump. With its help, you can create videos for all social networks, and you can learn more about it at this link: vjump.com/services/facebook-ads-maker.
To create a video in the application, it’s quite simple to select a template you like. Thanks to built-in instructions, replicating a video, as shown in the example, will be very easy. Additionally, you can use editing tools to add your own touches to the final result or adapt it to your needs.
Rules for the Perfect Advertising Video
To ensure that your advertisement is successful, you don’t necessarily need to be a professional in editing TikTok videos, but you must adhere to the rules of the social network and follow expert advice. Here are some of the key rules:
- Keep the video reasonably short. The optimal length is up to 30 seconds.
- Your advertisement should contain useful information: what is being promoted, its benefits, pricing, how to obtain it, and more.
- The content should not include information that violates the rules of the social network, such as profanity or copyrighted music without permission.
- Record the video using a high-quality camera to ensure all details are visible.
- Add an interesting transition or a memorable image to the video – this will capture the audience’s attention.
- Use creative ideas that set you apart from competitors. You can draw inspiration from other videos but avoid copying them entirely.
By following these rules, the social network’s administration will approve your video for advertising. And if you use the best TikTok editing app for editing it, you’ll achieve a creative result that brings excellent outcomes.